esencial COSTA RICA, a campaign promoting Costa Rican agricultural products, reaches consumers in Europe through a multi-channel effort centered on Amazon advertising. The initiative runs across Amazon Ads channels including Prime Video, Fire TV, Alexa and Amazon Fresh Bags. In addition to Amazon’s platform placements, the campaign includes digital media reach and in-store activations.
According to the available announcements, the campaign targets customers in the United Kingdom, Germany and Spain. The communications describe the campaign as aimed at positioning Costa Rican products for millions of European consumers by using both online and offline retail-related promotion.
The three reports are consistent in describing the same overall structure: a coordinated advertising campaign using Amazon’s ad inventory and related services, supported by digital communications and retailer point-of-sale actions in the three specified countries. The coverage provided does not include further details such as specific products, budgets, or performance results.
