Multiple outlets report a shift in how football fans across Latin America respond to Argentina during major tournaments. While fans often support teams from the region that progress deep into the World Cup, a growing wave of social media memes, jokes, and criticism is creating an exception: many fans are cheering against Argentina rather than for it. The coverage frames this as an increasingly visible, online-driven phenomenon, with supporters outside Argentina joking about the team and sharing commentary that contrasts with typical regional solidarity.

The reports also note that this reaction is not entirely new. Yahoo Sports highlights that a similar atmosphere occurred ahead of Argentina’s previous World Cup success in 2022, suggesting the pattern has shown up before. Across the sources, the common theme is that Argentina’s success does not produce the usual regional “pull together” response. Instead, the reaction centers on internet culture—memes and humor—alongside more direct criticism, indicating that fan sentiment can diverge from traditional expectations of shared regional support.