ZTE, under its Nubia brand, unveils the NaviX Ultra smartphone, positioning it as an “agentic” AI device designed for the AI era. The company describes it as the world’s first agentic AI smartphone and highlights a broader shift by Chinese technology firms to redesign smartphones around AI services and AI agents.
Reporting from Shanghai says the NaviX Ultra is shown at the World AI Conference this week. The phone is described as integrating ByteDance’s Doubao AI agent, and users can activate the agent through voice commands or a dedicated button. The device is presented in multiple color options, and the rollout includes early-stage momentum, with one outlet reporting that the NaviX Ultra sold out shortly after it went on sale.
Across the coverage, the emphasis is on a fast-moving competitive push within China’s consumer electronics sector, as companies attempt to differentiate new phones by embedding AI agents and related interaction features directly into the handset experience.
