An opinion piece argues that the enjoyment of the current World Cup is boosted not only by on-field action but also by developments “off the pitch.” The author links this experience to the widespread memefication of the tournament, suggesting that playful online content and broader fan engagement help make the event feel especially enjoyable compared with recent editions. The article frames the off-pitch atmosphere as being driven by “geniuses” in a general sense, pointing to the role of fans and creators in shaping how the tournament is discussed and shared. Rather than focusing on specific matches, teams, or incidents, it presents a personal assessment of how cultural participation around the event affects overall perception. The piece emphasizes that the memetic and social elements surrounding the World Cup contribute to its appeal and enjoyment, as experienced by the writer. No additional factual claims beyond the author’s viewpoint are included in the provided text.