Zoopla reports that almost half of properties put on the market fail to sell, with sellers being warned not to set asking prices too high. The Independent highlights that some vendors place an offer on a different home before they have a clear understanding of what their current property is worth, which can contribute to delays and missed sales. The report indicates that pricing decisions play a major role in whether listings attract enough interest to complete transactions. While the exact figure is described as “almost half,” the message across the coverage is that higher or unrealistic asking prices can reduce the pool of potential buyers and extend time on the market. The reports also point to broader transaction uncertainty, where early commitments to other purchases can leave sellers exposed if their original home does not sell. Overall, the outlets present Zoopla’s findings as a warning to align expectations with market value and to avoid overpricing when planning to buy onward.