Multiple reports state that the BBC’s broadcast of the World Cup final in New York attracts a substantially larger share of viewers than ITV’s coverage. The Daily Mail reports that the BBC’s peak audience share advantage over ITV is four times, describing a fourfold difference at its highest point during the match. It also reports that the BBC’s average audience share advantage across the broadcast period is 4.06 times greater than ITV’s. The same reporting links this performance to the BBC broadcasting from a New York studio setup rather than work-from-home production, implying this change may have supported the viewing figures. Across the two provided sources, the central points are consistent: the BBC records a significantly higher peak and average audience share than ITV for the final, and Daily Mail attributes the stronger results to production choices for the New York event. The reports do not provide additional comparative metrics beyond audience-share multipliers, nor do they include detailed viewer counts or broader context within the provided excerpts.