OpenAI chair Bret Taylor says the way companies buy and evaluate AI services is likely to change as the market matures. In comments reported by Business Insider and echoed by Yahoo News, Taylor argues that businesses will eventually stop focusing on how many AI “tokens” a system uses and instead prioritize “paying for outcomes.” He frames the current token-driven approach as a sign that the market is still early and not fully developed, suggesting that pricing and procurement practices will evolve as organizations learn what performance and results they actually need from AI tools. The reporting centers on Taylor’s prediction rather than on specific product or policy changes by OpenAI. No additional concrete details are provided in the excerpts beyond the general expectation that buyers will shift toward outcome-based measures, such as the quality, usefulness, or business impact of AI-generated outputs, rather than technical usage metrics. Overall, the sources present the remarks as a forward-looking view on how commercial AI contracting may develop.