The BBC runs a licence-fee advertisement featuring comedian Romesh Ranganathan. According to the report, the campaign is a four-minute advert that calls on viewers to pay the annual fee, described as £180 per year. The article states the advert airs for the first time during the World Cup Final, placing it during a major international sports broadcast. The report characterizes the campaign as urging payment of the licence fee and describes it as a promotional message for the BBC’s viewer billing system. No additional details are provided in the supplied material about the terms of any payment, the production process, or independent reactions. The information provided focuses on who appears in the advertisement, the length and purpose of the ad, the fee amount stated, and the timing of its first airing during the World Cup Final. Other outlets may cover related details, but only the information in the provided source is reflected here.