Samsung Electronics is creating a dedicated robotics division to manage its mid- to long-term robotics strategy, development of core technologies and overall business execution, according to multiple reports. The new unit is described as a Seoul-based division and is tasked with coordinating the company’s robotics initiatives under a unified structure. One source says the division is launched under the “Robotics eXperience” (RX) branding, positioning it to support Samsung’s push into humanoid robotics and related products.
Other reporting adds that Samsung is naming a senior executive to lead the division’s strategy, including a former Hyundai executive appointed to head the role focused on growth and strategic planning for robotics. The move is framed by the outlets as part of Samsung’s broader effort to expand beyond its existing electronics businesses and build capabilities in robotics over the coming years. Across the accounts, there is consistent agreement that the division’s responsibilities include strategy-setting, technology development oversight and execution of robotics-related business plans, with the leadership and naming details varying by outlet.
