Samsung is launching its first credit card in the United States, positioning it as a competitor to Apple’s card offerings by focusing rewards on Samsung purchases. Multiple reports say the card has a no-annual-fee structure and provides 5% cash back on purchases made directly with Samsung. The rewards are tied specifically to buying Samsung-branded products rather than being broadly available across all categories.
Quartz also reports that the Samsung card integrates with Samsung Wallet, linking the card experience to Samsung’s own mobile payments ecosystem. Android Police similarly describes the product as a new U.S. credit card and highlights the same core rewards feature: 5% cash rewards for direct purchases from Samsung. Both outlets frame the launch as Samsung’s first step into the U.S. consumer credit card market, with an emphasis on keeping spend within its own device and services portfolio.
The reports do not indicate additional reward rates, terms, or issuer details beyond the no-annual-fee claim and the Samsung-purchase cash back percentage. The card’s release is reported as an imminent launch in the U.S.