Police in the UK seize counterfeit football kits worth more than £18 million during the World Cup, citing safety concerns, according to multiple reports. The BBC says the seized items include counterfeit football shirts and that the operation takes place across the tournament period. The Fire Service warns that the fake outfits can pose a danger to wearers. The Mirror reports a wider context of increased demand for fake merchandise during the World Cup, alongside public concern about the risk that counterfeit shirts may be more flammable than genuine products. The reports also describe consumer frustration about the cost of official team merchandise during the tournament, which some fans say contributes to demand for cheaper alternatives. While the outlets focus on different angles—one emphasizing the safety warning and seizure value, the other adding information about flammability concerns and fan sentiment—both describe the same overall outcome: UK authorities intercept large quantities of counterfeit World Cup football shirts and issue warnings about their potential hazards.