Coleen Rooney features alongside her youngest son, Cass, in a new Primark advertisement connected to her upcoming collection. Multiple reports describe Cass, who is eight years old, making his modelling debut as he appears with his mother in the campaign. Coleen is presented as the face of the range and is credited with positioning the moment as significant, with one outlet quoting her description of it as a “special moment.” Another report adds that Cass is shown in new footage related to the collection, giving an early look at pieces associated with the edit. The coverage is consistent that the campaign is for Primark and that Cass’s appearance marks his first modelling role. Across the articles, the focus remains on the family pairing and Cass’s introduction to the fashion shoot rather than on any specific details of the clothing range itself.