Kraft Heinz reaches a multiyear agreement with Disney that expands its role in Disney-owned locations and partnerships. Under the deal, Kraft Heinz will supply specific food products for Disney’s resorts and cruise line in North America. Sources say the company becomes the exclusive provider for certain categories, including select condiments, mac and cheese, and cream cheese, at Disney’s North American parks and cruise line.
The arrangement also includes a branding component: Kraft Heinz places Disney characters on some of its products. While the specific character lineup and product details are not described in the information provided, the agreement links Kraft Heinz items to Disney’s intellectual property. The deal is positioned as a long-term supply and consumer-marketing partnership spanning multiple Disney venues. Overall, the reports describe a combination of distribution exclusivity for particular food items and the use of Disney character imagery on Kraft Heinz packaging, aiming to align the brand’s grocery and packaged goods presence with Disney properties.
