Marston’s and Fuller’s say they sell millions of extra pints during England’s World Cup matches, citing strong demand at pubs across the country. Marston’s reports that it serves around two million pints across England’s World Cup fixtures alone, connecting the increase to the team reaching the tournament semi-finals. The Belfast Telegraph also reports that millions of additional pints are sold, describing a boost linked to the World Cup. The coverage frames the rise as part of the broader customer turnout around England’s games rather than as a specific profit figure or a change in pricing. While the figures highlight Marston’s performance, both outlets indicate that large pub operators see higher sales during the period of England’s progress in the tournament. The reports do not detail comparative baselines versus other competitions or specify how many venues are included in the sales totals.