The Walt Disney Company and Kraft Heinz announce a long-term, multiyear partnership that links Kraft Heinz food and beverage brands with Disney properties and entertainment. The agreement covers brand integration and marketing across multiple settings, including Disney theme parks and Disney cruise ships, where new products or related offerings are planned. Multiple outlets describe the deal as a “strategic alliance” spanning entertainment media and consumer experiences. One aspect includes Kraft Heinz having rights to feature Disney characters on its products, expanding how the brands appear together. The partnership also includes coordinated marketing campaigns, with the companies aiming to connect the Disney and Kraft Heinz brands across different platforms. Coverage further characterizes the arrangement as extending to the broader Disney ecosystem, including film, television, and streaming, alongside parks and cruises. The announcement frames the deal as an enterprise-wide effort to bring together both companies’ brands, but details on specific products, character licensing terms, and timelines are not provided in the excerpts. The companies present the partnership as a multi-year plan to broaden consumer touchpoints across food, media, and on-site experiences.