Hollywood’s attitude toward artificial intelligence is changing, with studios and production companies increasingly partnering with AI start-ups and incorporating AI tools into filmmaking and other production workflows. Multiple outlets describe an earlier period of hesitation in which industry players raised concerns about intellectual property misuse and potential impacts on actors’ roles. As AI becomes more embedded in day-to-day production, discussions are increasingly focused on how the technology can be used without replacing human creative work. Interviews cited in one report include comments from Mike Mosallam, COO of Shadowbox Studios, who says many in the industry are still adjusting to AI after initially being “rattled” by it. The evolving approach described across sources includes more open use of AI during production and continued efforts to ensure that creative decision-making remains driven by people. While the articles emphasize greater adoption and collaboration, they also note that stakeholders frame AI as a supporting tool rather than a substitute for writers, directors, and performers. Overall, coverage depicts a gradual transition from defensive positions to practical experimentation and commercial partnerships.