Media group Reach says its sales decline alongside a sharp drop in page views, attributing the change to reduced demand for online content after Google’s AI-generated answers appear in search results. Multiple reports describe a significant fall in views across Reach’s platforms over the last six months. Reach links the reduction in traffic to users finding answers directly in search results rather than clicking through to publisher pages. The outlets also report that Reach’s trading update shows pressure on revenue consistent with the lower engagement online. While the reports focus on the impact of Google’s AI features, they do not indicate a single specific metric for sales beyond the overall slide referenced in company commentary. Overall, the coverage presents a consistent picture: page views drop materially, Reach’s online readership declines, and the company points to AI search responses as a key factor affecting traffic and therefore sales.