Singer-composer Amaal Mallik says “rival elements” within the film and music industry are running a paid public-relations campaign against his new track, titled “Yeh Awarapan” (from “Awarapan 2,” as referred to in coverage). In his comments, he frames the claim as an internal industry effort rather than one driven by listeners, and argues that audience response matters more than external narratives or promotional numbers. Mallik also says the song needs time to connect with listeners, suggesting that immediate reactions may not reflect its long-term appeal. He urges people to listen to the music emotionally and experience it directly instead of relying on third-party judgments or metrics. Both reports present Mallik’s allegations without providing independent confirmation of a paid PR effort. They also include his view that those who express concern about paid PR have not received what he describes as genuine audience love.