NSW Fair Trading brings court action against a Sydney business after alleging it made “false” claims linking its product sales to victims of the Bondi Beach terrorist attack. According to the regulator, the business represented that proceeds from sales would go to the victims and their families. NSW Fair Trading says this statement is incorrect, describing the claim as “false.” The reports say the regulator is taking legal steps over the alleged conduct, which it considers misleading in the context of how the business presented the intended use of sales proceeds. Both outlets describe the same core allegation: that the company used an association with the Bondi victims and families to support its sales messaging, while the regulator contends that no such allocation would occur as claimed. The coverage does not provide details on the business’s identity, the specific products involved, or the nature of the court application beyond the regulator’s position that the claim was false.