A German court in Bremen rules that Milka’s manufacturer used “shrinkflation” that misleads consumers, according to reporting from multiple outlets. The case centers on the classic Milka Alpine Milk chocolate bar, whose net weight is said to have been reduced while its packaging remained broadly unchanged. The court finds the company behind the brand, Mondelēz, guilty of conduct described as shrinking the product without adequately informing buyers, the BBC reports. The Guardian adds that the weight of the bar was reduced from 100g to 90g, while the distinctive purple wrapper was not significantly altered. The matter is presented as a consumer-protection dispute brought to court by Germany’s Hamburg consumer protection office. The sources describe the proceedings as a multi-week case in a regional court. The rulings focus on whether consumers were deceived through the difference in bar size relative to the unchanged or similar packaging, rather than on changes to the chocolate’s ingredients. The reporting does not indicate broader effects beyond the specific product and packaging comparison at issue.
German court rules Milka shrinkflation misled consumers over bar size
A German court in Bremen rules that Milka’s manufacturer used “shrinkflation” that misleads consumers, according to reporting from multiple outlets. The case centers on the classic Milka Alpine Milk c...
- A German court in Bremen finds Milka’s manufacturer guilty of “shrinkflation.”
- The classic Milka Alpine Milk bar weight is reduced from 100g to 90g.
- The distinctive purple packaging is described as remaining broadly the same.
- The case is brought by Germany’s Hamburg consumer protection office.
- The brand owner behind the complaint is Mondelēz.
Brand owner Mondelēz was accused of reducing weight of Alpine Milk bar from 100g to 90g without significantly altering the packagingMany chocolate lovers consider shrinkflation a serious crime – and they have been vindicated after a German court ruled that the makers of Milka cheated consumers by cutting the bar’s size, while keeping the wrapper the same.The three-week case in a regional court was brought by Hamburg’s consumer protection office. It accused the chocolate brand’s US owner Mondelēz of deceiving shoppers by cutting the weight of Milka’s classic Alpine Milk bar from 100g to 90g without significantly altering the distinctive purple packaging. Continue reading...
3 months agoA court in Bremen has found the manufacturer of the classic Alpine Milk chocolate bar guilty of "shrinkflation".
3 months ago
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