Irondale, Alabama, renames its annual summer festival to emphasize “AI,” calling it “AI Love Irondale Day.” The change triggers an online backlash, with commenters expressing concerns and criticism linked to broader unease about the rapid growth of data centers in the South. In response to the public reaction, the town moves to reverse the decision and returns to the festival’s original name. The two NPR reports describe how the controversy centers on the effort to brand a local event around artificial intelligence and how the discussion quickly broadens into debate over the implications of the AI and data center boom for the region. Overall, sources agree that the sequence runs from rebranding to public comments, followed by the town’s decision to drop the AI-themed name and reinstate the earlier festival title. The episode highlights the role of social media in shaping local decisions and the sensitivity surrounding AI-related developments in communities affected by or adjacent to data center expansion.