Several reports discuss the “tired but wired” experience, in which people feel sleepy but struggle to fall asleep. The articles describe the issue as potentially affecting individuals who aim to meet the NHS sleep recommendation of seven to nine hours per night. The coverage attributes the difficulty to how the brain remains active even when the body feels tired, leading to trouble winding down at bedtime. The sources say neuroscientists outline practical strategies intended to help reduce this mental alertness and make it easier to fall asleep. While the articles emphasize that the phenomenon is common and can undermine sleep targets, they do not provide detailed, consistent evidence specifics in the text provided here beyond referencing neuroscientists’ findings and “proven” tricks. Overall, the reports focus on identifying why people may feel tired yet remain alert, and on offering guidance designed to help people “turn their brain off” so they can sleep more effectively.