Dubai is introducing the “Dubai Invite” scheme to encourage tourism after visitor numbers fall following the city’s perceived draw into the US-Israel war involving Iran, according to multiple reports. The initiative, run by Dubai’s Department of Economy and Tourism, offers residents in the United Arab Emirates a way to nominate friends and relatives to visit. Eligible visitors receive a benefits package worth more than 3,000 UAE dirham, which is reported as about £610. The package includes perks such as dining and hotel-related benefits, with the aim of increasing tourist activity during a period when tourism has slowed. The scheme is framed as targeted support for residents’ social networks—family and friends—rather than a general public promotion. Reporting from different outlets describes the programme’s purpose as boosting visitor volumes that have “plummeted,” while keeping the reward tied to resident participation. The details provided across sources are consistent on the scheme’s name, managing body, reward value, and focus on dining and accommodation benefits.