Amazon is expanding its gaming offerings by integrating its Luna cloud-streamed games into Prime Video. Multiple reports say Amazon Luna, which was previously bundled within a broader Prime package, now appears directly inside Prime Video as part of a new presentation and discovery experience. The Verge reports that Prime Video on Fire TV devices has added a dedicated “Games” tab, where users can access Luna content alongside other gaming-related services. The outlets also describe Amazon’s effort to consolidate its gaming businesses: Prime Gaming, Amazon Game Studios, and Luna are brought together under a single organization. Amazon’s gaming executive Jeff Gattis previously discussed a strategy focused on attracting a more casual audience, and the change reflects that shift toward easier access and browsing within Prime Video rather than requiring separate navigation to gaming-specific platforms. Hollywood Reporter similarly frames the update as Amazon “baking” Luna into Prime Video as part of an expansion push. Details such as titles available and whether this integration applies universally across devices were not specified in the provided excerpts.
Amazon folds Luna cloud games into Prime Video and adds a Games tab
Amazon is expanding its gaming offerings by integrating its Luna cloud-streamed games into Prime Video. Multiple reports say Amazon Luna, which was previously bundled within a broader Prime package, n...
- Amazon integrates Luna cloud-streamed games into Prime Video.
- Prime Video adds a Games tab on Fire TV devices, enabling easier access.
- The change reflects an effort to reach a more casual audience.
- Prime Gaming, Amazon Game Studios, and Luna are consolidated under one organization.
Amazon is integrating its Luna cloud gaming service into Prime Video, adding a new "Games" tab where Prime members can play titles like "Hogwarts Legacy," "EA Sports FC 26," "Indiana Jones and the Great Circle," "Clue," and "Taboo." The games will be available starting today on Fire TVs in the U.S. and U.K., with additional supported devices and countries in the coming months. TechCrunch reports: With this move, Amazon is hoping games can turn Prime Video into a one-stop entertainment destination, borrowing a strategy from Netflix, which has increasingly embraced party games over the past several years. Since Amazon already operates a gaming service, it makes sense for the tech giant to integrate it into its streaming platform. [...] Amazon says its vision is to remove the barriers to gaming and make it accessible to anyone regardless of their experience or budget. The tech giant says Luna is designed to bring gaming to a much broader audience by removing the need for expensive consoles or gaming PCs and making games as easy to access as movies or TV shows. Read more of this story at Slashdot.
50 minutes agoThe new strategy that Amazon gaming exec Jeff Gattis talked to The Verge about last month is getting clearer now that Prime Video has added a new Games tab on Fire TV devices. With Prime Gaming, Amazon Game Studios, and Luna now combined into one organization, it's aiming at the more casual audience of people […]
4 hours agoThe Amazon Luna gaming platform, which had been included in the larger Prime offering, will now be baked into Prime Video too.
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