A new study says widespread poverty in Malawi limits many people’s ability to purchase original, higher-quality products, pushing consumers toward cheaper alternatives that may be substandard. The research, conducted by Ungwiro Consult for the Malawi Bureau of Standards (MBS), examines the “quality culture” in the country using a Knowledge, Attitudes and Practices approach. According to the study findings highlighted by multiple outlets, low disposable incomes and economic pressures strongly influence purchasing decisions. As consumers prioritize affordability, producers may face incentives to lower product quality or adjust offerings to maintain sales, the study indicates. The reports describe a cycle in which constrained household budgets lead to increased demand for less expensive goods, while quality standards can be weakened by the need to stay competitive in a low-income market. Overall, the study links consumer behavior and market outcomes to economic conditions rather than to a lack of awareness alone.