Police respond after a van goes over a cliff and lands on a beach area near the A183 Coast Road in South Shields. According to reports, officers are called at about 6.10am after receiving a report of a concern for someone’s welfare. Emergency services are mobilised to the scene following the incident. The accounts describe the fall as being roughly 100 feet (or more), prompting a large-scale response due to the risk of injuries and the difficulty of accessing the location. Details on the driver’s condition, the cause of the crash, and whether any passengers are involved are not provided in the available text. The incident is treated as a welfare concern initially reported to police, and authorities are present to assess the situation, manage the emergency response, and carry out any necessary follow-up investigations.