A new market forecast predicts continued growth in the global foldable smartphone market and suggests Apple’s upcoming foldable iPhone could gain significant share soon after launch. According to reporting that cites Counterpoint Research, global foldable smartphone shipments are projected to rise in 2026, with a stated forecast of 21% year-over-year growth. The same analysis expects Apple, described as entering the foldable segment with a long-rumoured “iPhone Ultra,” to capture about 25% of foldable smartphone shipments in 2026.

One outlet adds additional details about timing, saying the foldable iPhone is expected to launch in September alongside the iPhone 18 Pro models. The forecast also includes competitive positioning: Samsung is expected to remain the leading brand with a 28% share of global foldable shipments, while other manufacturers would make up the remainder. Both reports frame the figures as projections by a market research firm rather than confirmed market outcomes.