New Jersey enacts the “Fair Price Protection Act,” which bans “surveillance pricing” and places new limits on the use of electronic shelf labels. Gov. Mikie Sherrill signs the law, describing it as intended to prevent retailers from using personal data to set individualized, discriminatory prices. The measure also introduces a one-year moratorium on new electronic shelf labels, which are digital tags used in stores to display prices that can be updated remotely or dynamically. The moratorium is intended to pause deployment or expansion of these labels while the state considers how they may be used in connection with pricing practices. Coverage of the law emphasizes that its focus is on price-setting methods that rely on consumers’ data, rather than on traditional price labeling. Both outlets report that the law takes effect through the governor’s actions following a July 23 announcement and that it targets both individualized pricing tied to personal information and the near-term rollout of certain digital shelf-label technology.