Kim Kardashian’s shapewear brand Skims opens its first standalone UK store on London’s Regent Street. Retail Gazette reports the 12,000 sq ft flagship is the brand’s largest store in Europe and features the most extensive Skims product range available in the UK to date. The store is located at 245–247 Regent Street, in a prominent corner unit on the former Ted Baker site.
The Mirror adds context on Skims’ wider retail presence. It says the brand also operates concessions within Selfridges and has a flagship store in New York, alongside additional locations across the United States. Together, the reports indicate the Regent Street opening expands Skims’ physical footprint in the UK beyond department-store concessions into a dedicated retail space. The new store’s size and expanded assortment are presented as key elements of the opening, with the location on a well-known central London shopping street forming the main focus of the coverage.
