Meta is rolling out “Facebook Verified,” a free badge intended to help users identify whether a Facebook profile is associated with a real person rather than an AI-generated or bot account. Meta says the badge is designed to provide a clear signal in places where people interact and transact, including Marketplace listings, Facebook Dating, and Facebook Groups, and it will also appear on users’ profiles.

To receive the badge, eligible users complete a one-time selfie-based verification process. The user records a short video selfie, which Meta checks against existing profile photos to confirm a match. Meta states the verification typically takes a few minutes and that the badge is available only to users who are 18 or older and in good standing with Facebook’s Community Standards around fraud, scams, and deceptive practices, with no evidence of inauthentic behavior.

The feature is separate from Meta Verified, Meta’s paid subscription product that includes additional benefits. “Facebook Verified” is initially rolling out in selected markets and expands in phases, with Meta planning to bring the badge to main Feed posts in the future.