Meta has launched Instants, an ephemeral photo-sharing feature on Instagram, along with a standalone iPhone app designed for quick camera access. Instants photos are designed to disappear after they are viewed by a user’s friends or after a 24-hour period. On Instagram, Instants appear in Direct Messages: users open DMs and tap the new Instants option in the inbox. Engagement with Instants (reactions and replies) happens in DMs rather than on the main Instagram post feed. Meta says Instants images cannot be edited and do not support filters, stickers, or other modifications beyond captions, distinguishing them from Instagram Stories. The feature also limits sharing options to close friends or mutuals.

According to Meta, even though Instants are ephemeral in the feed, images are saved to a user archive for up to a year and can be reshared to Stories. Meta also says Instants cannot be screenshotted or screen recorded. The standalone Instants app is available in selected countries as an experiment, while Instagram availability is global starting immediately.