Google confirms that prices for the Pixel lineup are going up, citing escalating RAM costs tied to what it describes as a severe, supplier-driven RAM memory crisis. In remarks reported by multiple outlets, Google’s hardware and services leadership says the cost pressures are affecting upcoming device pricing. The company also says it is responding through engineering work focused on improving Android’s efficiency so devices can perform well with less RAM. One report attributes the explanation to Shakil Barkat, Google’s vice president for Devices and Services, who discusses how the RAM situation influences what comes next. Another outlet similarly links the confirmed price increases across the Pixel family to rising RAM prices and notes that Google is working to optimize Android to better use limited memory resources. Together, the reports present the same core points: Google acknowledges a RAM supply and cost crisis is contributing to higher Pixel pricing, and it is undertaking “dedicated” efforts aimed at reducing Android’s RAM footprint and improving performance on constrained configurations.
Google confirms Pixel price increases as RAM costs rise, targets more memory-efficient Android
Google confirms that prices for the Pixel lineup are going up, citing escalating RAM costs tied to what it describes as a severe, supplier-driven RAM memory crisis. In remarks reported by multiple out...
- Google says Pixel prices are increasing.
- Google links the increases to higher RAM costs amid a RAM memory crisis.
- Google describes the crisis as supplier-driven.
- Google is working to make Android more RAM-efficient.
- Google says the efforts are designed to help devices run well with less memory.
Google has confirmed price increases across the Pixel family as RAM costs surge, while working to make Android run well with less memory.
2 hours agoAhead of the Pixel 11 launch, the Made by Google hardware division detailed how it’s impacted by the “severe, supplier-driven RAM memory crisis.” 9to5Google spoke this week with Google’s Vice President of Devices and Services, Shakil Barkat, about the situation and how that will affect what’s coming next month.
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