NDTV publishes an opinion piece arguing that technology platforms that distribute AI-generated “fakes” designed to provoke anger should not claim neutrality. The article frames such content as comparatively easy and inexpensive to produce, while also being capable of rapid spread through online amplification systems. It suggests that the early phase of virality—the first hour after the content gains traction—is when the most significant harm occurs, implying that platforms’ decisions about visibility and distribution materially affect outcomes. The piece focuses on the responsibility of platforms that host, recommend, or help circulate synthetic or manipulated material for the purpose of inciting outrage. It does not present new reporting on a specific incident; instead, it outlines a general argument about how platform behavior influences real-world impact when misleading or fabricated content is used to drive engagement. The thrust of the editorial is that neutrality claims do not hold when platforms enable large-scale dissemination of AI-created anger-based content.