A recent report cited by NDTV says alcohol consumption in India is disproportionately driven by South India. The findings indicate that five South Indian states—together accounting for about 18% of the country’s population—consume alcohol whose value is equal to the rest of India combined. The report also points to higher sales activity in South India compared with other regions, suggesting that spending patterns on liquor differ markedly across the country. The outlet frames the comparison against other consumer categories, noting that alcohol spending has surpassed jewellery in the context of the study’s broader market analysis. The figures emphasize a regional imbalance: despite comprising a minority of the population, South Indian states collectively match the alcohol spending value of the remaining states. The report does not provide additional methodological details or year-on-year trends in the supplied excerpt, and it attributes the analysis to Unifi Capital’s co-founder, according to NDTV. Overall, the story centers on regional consumption by value and highlights South India as the main contributor to total liquor market spend.
South India accounts for as much alcohol spend as rest of India, study says
A recent report cited by NDTV says alcohol consumption in India is disproportionately driven by South India. The findings indicate that five South Indian states—together accounting for about 18% of th...
- A study says five South Indian states make up about 18% of India’s population.
- These five states consume alcohol by value equal to the rest of India combined, according to the report.
- NDTV reports South India leads in liquor sales activity relative to other regions.
- The analysis is attributed to Unifi Capital’s co-founder in NDTV’s coverage.
- The report frames alcohol spending as surpassing jewellery in the cited market comparison.
According to the latest findings, the five South Indian states, representing just 18% of the country's population, consumed as much liquor by value as the rest of India combined.
22 hours agoAccording to the latest findings, the five South Indian states, representing just 18% of the country's population, consumed as much liquor by value as the rest of India combined.
22 hours ago
Anahat Singh becomes first Indian World Junior squash champion in Niagara-on-the-Lake
Anahat Singh wins the World Squash Junior Individual Championships women’s title in Niagara-on-the-Lake, Ontario, becomi...
Private bus overturns on Kerala highway near Kuttippuram; 1 dead, 26 injured
A private limited-stop bus traveling from Kozhikode to Thrissur overturns on National Highway 66 in Malappuram district...
How Sweet Eats publishes weekly meal roundups for 7/19/26 and 7/26/26
Two editions of “What To Eat This Week” from How Sweet Eats list menu ideas for different weeks in late July 2026. The 7...