Multiple reports say Steven Bartlett’s podcast, “Diary of a CEO,” is nearing or is on the verge of overtaking Joe Rogan’s show in global popularity. Both sources from the Daily Mail frame the development as a significant milestone for Bartlett, who is also known for appearing on “Dragons’ Den.” The articles describe “Diary of a CEO” as approaching the top spot among the world’s most popular podcasts and suggest that its growing audience could surpass that of Joe Rogan’s long-running program.

The reporting focuses on comparative popularity and implies a ranking or audience measure showing Bartlett’s podcast closing the gap. However, the provided excerpts do not specify the exact metrics used (such as downloads, subscribers, streaming rankings, or chart position), nor do they give dates, figures, or details about the pace of the change. Overall, the sources agree on the central point: Bartlett’s podcast is gaining traction and is close to becoming more popular than Joe Rogan’s show.