Multiple reports discuss how cricket could become a route into India as the International Olympic Committee (IOC) prepares for future Olympic programming. Both outlets say cricket’s imminent return to the Olympics is already creating broadcast and commercial interest, particularly in the Indian subcontinent. The IOC is described as having confirmed “strong interest” in broadcasting rights for the region for the 2028 Games. The coverage links this interest to cricket’s large fan base and commercial footprint in India, suggesting that cricket’s Olympic presence could attract viewers and rights partners focused on the market. While the reporting centers on broadcasting demand, it also frames cricket as a potential “gateway” into India for the IOC more broadly, implying that programming choices and rights negotiations are likely to be shaped by audience reach. The articles do not provide detailed figures, timelines beyond the 2028 Games, or specifics on which broadcasters are in talks, but they agree that the IOC’s interest in regional rights is already materialising ahead of the Games.