Shein reports a quarterly loss of about £74 million (around $99 million) for the first three months of 2026, according to financial information published ahead of its next reporting cycle. Multiple outlets link the deterioration to changes in US import rules associated with tariff enforcement under President Donald Trump. The reported impact includes higher costs for merchandise arriving in the company’s largest market and weaker sales momentum as those changes affect pricing and demand. One source notes that Shein posted a £295 million profit in the same period a year earlier, highlighting a sharp reversal in performance. Overall, the coverage describes the first-quarter shift from profit to loss as driven by tariff-related cost pressures and a related hit to sales in the United States. The articles do not indicate that the company’s results were offset by other factors, focusing instead on the tariff crackdown as the main explanation for the swing in earnings.