Shein reports a loss in the first quarter of 2026 as changes to US import rules and tariff-related measures raise costs and reduce sales in its largest market. Multiple outlets report that the company swings from a year-earlier profit to a bottom-line loss of about $99 million (roughly £74 million) for the three months ending in early 2026. The loss follows a period in which Shein posted a profit of about $295 million (reported by one outlet in pounds) during the same quarter of the prior year.
The coverage links the deterioration to shifts in how low-value shipments are handled in the United States, particularly the ending of the “de minimis” arrangement that previously allowed many eligible imports under $800 to enter duty-free. Sources say the resulting changes to duties and compliance make products more expensive to sell in the US, and that this feeds through to weaker revenue. The outlets also note that the figures come from financial information released ahead of the company’s next reporting milestone.
