ITV has struck a deal to broadcast the 2027 Rugby World Cup, according to reports. The agreement gives the long-time competition broadcaster the right to show the tournament, retaining a position in the event’s television coverage. Coverage is described as coming after competition from the BBC, which sought rights to air the tournament. The reports indicate that ITV ultimately beats the BBC in the bidding process to secure the 2027 rights. While details beyond the agreement are limited in the provided excerpts, the overall outcome is consistent across the account: ITV wins the exclusive television broadcasting rights for the Rugby World Cup in 2027. The deal also suggests continuity for ITV in rugby tournament broadcasting, following its established role in covering major rugby events. The information is presented as a final outcome of a competitive process between the two broadcasters, with ITV emerging as the successful rights holder for 2027.