Hibernian head coach David Gray says the team’s key challenge this season is managing “expectation and demand.” Speaking on the prospect of Hibernian performing strongly, Gray highlights the need to adapt to increased pressure as the club’s supporters and wider football environment expect more. He frames the situation as a test of the squad’s mentality and preparation, suggesting that settling into higher standards—both on and off the pitch—is central to sustaining results. The comments are presented as part of Gray’s overall approach to the campaign, with an emphasis on how the group responds to scrutiny and responsibility. Across the reports, the central message remains the same: Gray believes that successfully handling these pressures will translate into improved performance as the season progresses. The sources do not provide new match details or specific targets, focusing instead on Gray’s view of what will determine Hibernian’s ability to meet the demands placed on them.