The EU is set to introduce new transparency requirements for AI systems as the bloc’s AI Act moves into effect. According to reporting, the rules focus on how providers handle machine-generated content, particularly deepfakes and chatbot-style tools. The measures will require labeling of deepfakes, alongside the use of AI watermarking, with the aim of making synthetic media more identifiable to users. These obligations form part of the “transparency” provisions of the EU AI Act, which sets out requirements for different AI use cases and levels of risk. The Local reports that these transparency requirements are scheduled to come into force on August 2. The outlets’ coverage frames the change as a legal requirement rather than voluntary guidance, meaning organizations that deploy relevant AI capabilities in the EU are expected to comply with the new labeling and watermarking rules once the deadline arrives. The requirements are intended to improve user awareness and traceability for AI-generated or AI-manipulated content.