Radio 2’s breakfast show audience remains steady in the months leading up to Scott Mills’ sacking at the end of March, according to reports covering the period before the change. The coverage says Mills is removed from the presenter role at the end of March, and that Sara Cox is set to take over as his permanent replacement in the summer. Ahead of the transition, the available reporting focuses on whether listenership was changing immediately before the decision, with both outlets indicating that the audience numbers hold steady rather than showing a clear decline in the months prior to Mills’ departure. The references do not describe a sudden drop in performance close to the sacking, and instead characterize the pre-departure period as broadly stable for the time slot. The reports also frame the forthcoming handover to Cox as a planned long-term replacement timed for summer, following Mills’ end-of-March exit.
Radio 2 breakfast audience stays stable ahead of Scott Mills’ dismissal
Radio 2’s breakfast show audience remains steady in the months leading up to Scott Mills’ sacking at the end of March, according to reports covering the period before the change. The coverage says Mil...
- Scott Mills is sacked at the end of March.
- Radio 2’s breakfast audience stays steady in the months before Mills’ dismissal.
- Sara Cox is identified as the permanent replacement.
- Cox’s permanent takeover is scheduled for summer.
He was sacked at the end of March, with Sara Cox due to take over as his permanent replacement in the summer.
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