Snapchat introduces “Now Playing,” a new Snap Map feature that lets users share what they are listening to on Spotify in real time. After linking a Spotify account, users can control who can see their music status on Snap Map. The feature also supports interaction with the music being played: people can open tracks in Spotify, add songs to Spotify’s Liked Songs, or explore related content surfaced through Snapchat. Snapchat states that Now Playing can also save songs discovered via Snapchat experiences such as Spotlight and Sound Pages directly to Spotify. The update is available in regions where both Snapchat and Spotify are offered, with Canada listed as the next location to receive the feature. Sources agree that the rollout focuses on making music activity visible through Snap Map, effectively turning it into a live listening feed that enables discovery among friends.