Meta is expanding its chatbot, Meta AI, into Threads direct messages. Multiple outlets report that Meta begins rolling out the feature for all Threads users globally, allowing people to chat with the AI assistant in a private one-on-one DM experience. The company positions the update as a way to ask questions and receive context related to content shared in the conversation, including posts and other media.
According to the reports, the Threads DM version mirrors similar Meta AI integrations already available in other Meta platforms. Those outlets note that Meta AI has been accessible in Facebook, Instagram, and WhatsApp DMs, and that Threads is joining that set. Users can share content such as posts, images, links, and videos with Meta AI in the DM thread, then ask follow-up questions or continue exploring a topic within the same conversation.
Meta said the feature is being introduced as a broader availability update, bringing Threads users a chat-based way to interact with Meta AI directly from their inbox.
