Incoming Apple CEO John Ternus says he will build on existing progress in Apple’s entertainment business, particularly through Apple TV and its original programming. Multiple reports cite his comments that there are “amazing shows, … characters and stories,” and that Apple will keep building on the current momentum. He frames Apple TV as a continuing priority once he becomes CEO, with an emphasis on sustaining growth in streaming content rather than changing direction. The outlets also describe a focus on Apple’s quality-over-quantity approach to content creation, highlighting the storytelling and original series that Apple has been developing. One report adds that Apple plans to leverage its hardware and partnerships to support future media initiatives, linking its device ecosystem to entertainment distribution and development. Taken together, the coverage portrays the leadership transition as an endorsement of Apple TV’s trajectory, with Ternus signaling continuity in the company’s efforts to expand film and television programming and to deepen its presence in streaming.