First Media and Indixital Media announce an exclusive partnership focused on building a publisher engagement business targeting 100 million US dollars in value. The companies say the agreement will bring First Media’s engagement technology and monetization products to publishers across multiple regions. According to both outlets, the rollout covers India, Southeast Asia, and the Middle East. The partnership is positioned as a way to enable publishers to adopt First Media’s tools for audience engagement and revenue generation, while Indixital Media is described as the partner bringing these solutions to the targeted market. Both sources frame the initiative as a commercial expansion of First Media’s offerings through an exclusive arrangement, with the stated business goal of reaching 100 million US dollars. No additional details are provided in the excerpts on timelines, financial terms beyond the target, or specific publisher categories. The information is presented as a launch of the partnership and a regional deployment of products designed to support publisher engagement and monetization efforts.