Waitrose says it is seeing a surprising change in shoppers’ buying patterns as heatwaves affect the UK. According to the supermarket, customers are buying more “winter comfort food” items while moving away from expected summer choices, such as salads. The retailer describes clear signs of “feta fatigue,” suggesting some shoppers are bypassing or reducing purchases of feta-based products and instead choosing alternatives more associated with colder-weather eating. While both outlets focus on the same broad trend, the reports do not provide detailed figures in the provided text. Overall, the information indicates that consumer preferences are shifting with the weather in a way that differs from seasonal expectations: warmer conditions are coinciding with increased demand for hearty, cold-friendly comfort foods. The coverage centers on the observed sales performance and the shopper behavior behind it, rather than attributing the change to any single cause beyond the apparent preference shift away from some popular summer items.