Waitrose says shopper interest shifts during the current heatwave. The retailer reports a rise in recipe searches for traditionally “winter” dishes even as temperatures stay high. Among the items drawing more attention is toad in the hole, with searches up 67% compared with earlier periods, according to Waitrose data referenced in the report. The increase is attributed to changing consumer preferences as the weather warms, with the outlet describing a trend of “feta fatigue,” suggesting some customers are looking beyond common summer ingredients and meal patterns. The coverage frames the movement in demand as a broader pattern rather than a single product incident, linking online recipe activity to how people adapt their cooking choices under hot conditions. The report does not provide additional specific dish breakdowns or confirm sales changes, focusing instead on online search behavior observed by Waitrose.