Several reports describe how a small jewellery business grows into an A-list favourite after the Princess of Wales wears its earrings. The outlets say the brand began as a kitchen-table operation and later gained wider attention following that high-profile appearance, which is presented as a turning point for sales and recognition. The articles also note that other celebrities have been associated with the brand, including Jennifer Lopez, who is described as a fan. The coverage focuses on the brand’s rise from a small, founder-led business to broader mainstream visibility, attributing momentum to the visibility created by the Princess of Wales wearing the earrings. While the accounts emphasize the effect of the royal endorsement, they do not provide detailed, independently verified figures in the provided text. Overall, the sources present the same core narrative: a prominent public appearance by the Princess of Wales wearing the brand’s earrings increases the business’s profile, and subsequent celebrity interest further supports its popularity.