Hyundai Motor America and Inter Miami CF announce a multi-year partnership tied to the recently opened Nu Stadium and the Miami Freedom Park development. Under the agreement, Hyundai becomes the club’s official mainstream automotive partner. The deal includes brand entitlements inside Nu Stadium, including an East Club premium space that is renamed the Hyundai Club. It also covers a parking structure within Miami Freedom Park, which is branded as the Hyundai Garage.
In addition to stadium and development naming, the partnership includes brand integrations across fan experiences associated with Nu Stadium, as well as community impact programming connected to Inter Miami and the Miami Freedom Park project. Hyundai is also described as a founding partner of Miami Freedom Park. The announcement also notes that Hyundai’s role is positioned as mainstream automotive branding, distinct from Audi, which is associated with Inter Miami in other capacities.
