HBO Max is introducing a vertical video “Shorts” feed designed to improve content discovery within the streaming app. The change brings a TikTok-like, vertically oriented viewing experience that surfaces short-form videos as a way to help users find things to watch in a large content library. The initiative aligns with moves already made by other streaming and video platforms, many of which have added vertical feeds to reflect user habits shaped by apps such as TikTok, Instagram Reels, and other short-form services.
Both outlets describe the feed as part of a broader effort to adapt to evolving audience expectations, where short-form content has become a more common discovery and viewing method. Instead of relying only on traditional browsing tools, HBO Max’s vertical feed aims to present additional recommendations in a format optimized for mobile viewing. The updates indicate Warner Bros. Discovery is treating content discovery as an evolving product feature, responding to competition and the growing influence of vertical video on mainstream consumption. The rollout and specific content selection details were not covered in the provided excerpts.
